About a month after opening Salt City Warehouse, Rocco Leone had a souvenir pillow on display, the kind soldiers used to bring home for their wives from wherever they were stationed. A woman came in, spotted it, and asked if it was for sale. When she explained that she had met her husband at the very base featured on the pillow, Rocco did not hesitate. He sold it to her on the spot. For Rocco, that moment summed up exactly what the store is about, putting the right piece in the right hands, and giving it a meaning that goes well beyond a price tag.
