Good News York | feat. Keith Brown (Community Lens Media, Love Living Local 315)
In this episode of Good News York, Matt Masur sits down with Keith Brown — content creator, marketer, and local storyteller behind Community Lens Media and Love Living Local 315. Keith shares how he turned a pandemic hobby of highlighting local restaurants into a full-blown content creation career, what it’s like teaching the next generation of creators at Mohawk Valley Community College, and why he believes collaboration — not competition — is the key to building a thriving creative community in Central New York.
From debating the best riggies in Utica to discussing the power of positive, local-first storytelling, this conversation is packed with heart, humor, and real insight into what it takes to build a media brand from the ground up. Keith also opens up about defending his community against an outside influencer’s unfair review, and why genuine relationships will always outperform a sales pitch.
If you love discovering the people and stories that make Central New York special, this is one you don’t want to miss.
Chapters:
0:00 – Welcome & introducing Keith Brown
0:39 – Keith’s background in marketing & local content creation
1:14 – Teaching the "smartphone toolkit" at MVCC
1:34 – Community Lens Media & Love Living Local 315
2:17 – Why locals are their own worst critics
2:28 – The small businesses Keith loves to spotlight
3:51 – The Utica food debate: riggies, greens & half-moons
5:39 – The legend of McGill’s riggies
6:21 – The history behind Love Living Local
7:39 – How it all started: selfie videos during COVID
9:18 – Learning to edit through "YouTube University"
10:44 – Bringing Eat Local and Love Living Local together
11:02 – Defending a local spot from an unfair review
12:00 – Building Community Lens Media
14:19 – Collaboration as "the new currency"
16:55 – Where to find Keith online
17:53 – Closing thoughts & see you next time
Connect with us:
🔗 www.goodnewsyork.com
This episode is brought to you by Ads on the Go — helping local businesses get noticed with smart, affordable advertising solutions. Check them out at www.getadsonthego.com
Produced by Click Stream Studios — www.ClickStreamStudios.com
